By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc.
A customer’s brand experience stems from every piece + part of your business.
I’ve always had the philosophy that everything in your business...
Read MoreYou know that warm + fuzzy feeling you get when you’ve just popped into the Coach Outlet to grab a quick gift for your bestie {and happen to pick up a new wallet for yourself} and the girl that is ringing up your purchase is meticulously wrapping your gift {and your gift to yourself} in tissue paper with a little sticker and gingerly putting it in the bag?
That’s when you know you have had an experience.
Read MoreIt’s a crisp fall day and leaves are painting the horizon in rich orange, yellow + red hues. Steam rolls off the top of your warm pumpkin spice latte as you watch a light morning mist lift up over the hills. In this quiet moment your mind expands + potential ideas bubble to the surface sparking infinite possibilities.
This. This is inspiration. A muse. Your muse.
This is where art + science + technology comes from. Were innovations to make our world better are formed.
Read MoreThe pressure’s on.
There’s a deadline.
And you're looking at a very blank page on your screen.
For what feels like hours when it’s really only been like… 5 minutes.
You think, 'Why does this keep happening to me?'
Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.
Read MoreIf you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.
I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?
Read MoreFlight delayed... AGAIN!
Sitting at a bar drinking the sour mood away. At this point, I'm just ready to get home after my whirlwind trip to Charleston, South Carolina.
Yes, it has been an AWESOME time with some great ladies, lots of masterminding and girl time, but now it's time to get back home...
Read MoreA few years ago I had a dentist appointment. I’m one of those very few people that loves going to the dentist. That’s probably because I don’t have any cavities and haven’t had any major dental work so all I ever get is a cleaning. I was chatting with the hygienist while she cleaned and when the dentist came in she asked the same question that most people ask, “How’s it going?” I gave my standard answer...
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