By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc.
A customer’s brand experience stems from every piece + part of your business.
I’ve always had the philosophy that everything in your business...
Read MoreYou know that warm + fuzzy feeling you get when you’ve just popped into the Coach Outlet to grab a quick gift for your bestie {and happen to pick up a new wallet for yourself} and the girl that is ringing up your purchase is meticulously wrapping your gift {and your gift to yourself} in tissue paper with a little sticker and gingerly putting it in the bag?
That’s when you know you have had an experience.
Read MoreThe pressure’s on.
There’s a deadline.
And you're looking at a very blank page on your screen.
For what feels like hours when it’s really only been like… 5 minutes.
You think, 'Why does this keep happening to me?'
Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.
Read MoreIt’s Thursday afternoon. And a long week already. You think your brain is about to explode because there is so much going on. Your business buddy texts you, “hey, what are you doing for happy hour? Wanna get a drink and catch up?” That sounds about perfect right now. The daily grind of working on this and that and demanding clients has you a bit down. And not only do you love a good cold libation you love the conversation you can have with someone who understands what you're going through. It is always a good motivator to chat with someone else who just GETS IT...
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