We are small business ops & systems people
who love marketing & branding.
And we believe the two are not mutually exclusive.
Get to know your brand through the eyes of your team & customers. Then develop a plan to plug all the brand holes to get a consistent brand story, clarity on what your brand stands for, how it is viewed in the market, and how you can mold that perception.
Diving deep into understanding your customer will be like having a crystal ball that predicts what your customers' next moves are. There is a science to understanding your customers and translating it is an art.
Your customers experience your broken systems & operations. And those experiences are what either brings them back for more or turns them away to your competitor. Building systems that give your customers excellent service is a marketing strategy that keeps giving back.
Julia Child said, ‘A party without cake is just a meeting.’ Does your team need just another meeting? Workshopping will bring together the biggest & brightest ideas to the table to develop strategies for implementation.
Maybe your marketing isn't broken. That's bold, right? But let's think about it for a minute. What if you approached your marketing differently & concentrated on creating an experience for your customers? Would they talk about you like you're friends with Kim Kardashian? Are your customers getting a luxurious experience by working with you so they will tell everyone they know how amazing it is to work with you?
The reason they are not getting that experience is because your operations & systems are inconsistent or worse, gasp, broken. Creating business operations, systems & automation that give your customers a consistent experience will create a branding & marketing message that they are going to rave about and we all know that word of mouth is the best marketing you can invest in.
Let's talk about how to make your business better.