Social media marketing (big sigh). This segment of the marketing industry stands alone in its enormity. There is so much information out there that it’s overwhelming for a marketer. And it changes so much that it’s hard to keep up with. And Facebook is the elephant in the room (haha, get it? Elephant? Don’t judge.). It is the one that businesses are either totally rocking it or getting an #epicfail. Recently, Ad Age published an article where Facebook has admitted that business pages are its redheaded stepchild.
Reaching Brand Loyalist on Facebook Pages
Social media is here to stay, whether you’re into it or over it. Honestly, I’m kinda over it. A little insight into the mind of Ronii is that I’m a social butterfly and I love interacting with people but I’m a terrible networker because I hate to just walk up to someone and say, “Hey, I’m Ronii. Let’s try and get to know each other in this awkward situation.” And I’m the same way with my online presence. I just find it weird that you pick random people to start conversations with. I realize that social media is all about engagement and conversations but it’s just odd to me. As extroverted as I am it’s really easy for me to be an introvert when it comes to meeting strangers on or off line. So there. Now, you know. I’m totally fucked up. I don’t deny this. But if I’m going to favor one platform over another I still prefer Facebook. It doesn’t overwhelm me like Twitter and some of the others. But lately the engagement on our B&A Facebook Page has consisted of me and Jenn just talking to each other with no one else paying any attention. And that doesn’t help my business.
Organic engagement on Facebook business pages has decreased and small businesses are finding it hard to justify buying ‘views’. Click to Tweet
1 Facebook Trick that will Increase Engagement
As soon as Facebook changed the newsfeed algorithm for business pages I noticed our views decrease by 90%. That’s right. Where we were getting 100 views on a post, now we are getting 10. While Facebook has never been a great marketing tool for us now it’s totally a waste of time (which is money). Even I wasn’t getting our updates in my newsfeed and I own the damn company. Jenn would be like, “How was yesterday’s Facebook post?” And my response usually was, “What post?” It’s as though now to get in people’s newsfeed you need to pay for it and for a small business unless you’re getting ROI or can directly relate that cost to a sale, the budget just isn’t there.
Anyway, I’m goofing around one day getting sucked into the time vortex that is Facebook and I’m adding some people to my friends’ list. I find I have to use lists to keep up with everyone I want to keep up with and I’m sure I’m not the only one out there that does this. And I start typing someone’s name in the ‘add to list’ block and guess what pops up as a suggestion when I put the letter B. Ha! You guessed it. Bartles & Associates. I can add business pages to lists! Mind blown!
Do you know what this means? Other people can do this too. So I figured out a way to combat the ‘you have to pay to play’ on Facebook. Ask your fans to add your business page to one of their lists. Preferably their friends list. Your loyal fans will definitely do it and then you will be getting to the people that matter the most, that you want to see your posts. Behold, the power of the Facebook list.
How is your Facebook engagement? What tips and tricks are you using for the new Facebook newsfeed? Are you budgeting for Facebook advertising or trying to get organic engagement?