The B&A Experience

IT Security firm

Bartles & Associates was hired to help form the brand and marketing message:

• We conducted an interview with the owner of the company and gathered facts about their operation process, identifying problem areas that should be targeted.
• Next, we researched the company’s competitors, specifically those who interacted with their ideal target market, which lead us to formulating a new mission statement for the company.
• Once the marketing message was established and approved, we moved on to re-designing the logo and giving the brand a “facelift”.
• We started this process with a design brief – a series of questions about the company that reinforced the new marketing message, which helped our designer establish an artistic direction.
• After generating multiple ideas, we selected and presented the best three to the client during a conference call, explaining the design decisions that were made. The client was given time to choose one of the three presented ideas as a direction for the logo. After selection, we proceeded to refine the design during three revision sessions and were able to finalize the logo on time and within budget.
• Following the logo design, we developed marketing collateral for the client and supervised print production to ensure the best quality possible taking into account cost-effectiveness as well.
• The current phase of the project is the website design and development process. We have located a web developer who specializes in programming for the specific platform that the client prefers and have produced a contract for his work. We expect the website to be completed and launched within three to four weeks.

Apple Specialist & Training Center

Bartles & Associates was hired to help form the brand and marketing message:

• We began our process with a brainstorming session in which we worked on defining the brand, mission, and relevant marketing messages. We looked at tag lines and slogans that seemed to resonate with current and potential customers and identified the most valid communication channels to utilize.
• After brainstorming, B&A developed a marketing plan and consulted with the client on additional marketing research initiatives to drive inventory strategy and campaign development.
• B&A evaluated the client based on both the organization as an entirety as well as its individual components, creating recommendations based off of these evaluations, which focused on conducting sales trainings for employees in order to maximize the ROI on the marketing plan.
• Our branding development and marketing strategies have led the client to re-structure the organization, adopt a new visual identity, and streamline operations. These changes have placed significant emphasis on the core values and messages of their products and services resulting in increased sales and higher customer satisfaction.

Oral Placement Systems and Product Organization

As one of the leading companies in their market, the client was seeking a revitalized logo and brand definition as well as knowledge regarding their customers and competitors in order to focus their marketing efforts.

Bartles & Associates was hired to help form the brand and marketing message:

• Identifying and defining the target audience and relevant competitors
• Refining their visual identity and creating guidelines for the utilization of the brand.

While both of these components interact with one another, each relies on the other to drive consistency within the brand and marketing creation. In order to make the brand as consistent as possible, we created a brand manual, which clearly laid out guidelines that everyone in the organization could easily implement in the company’s visual identity and brand message. The manual addresses how the trademark is implemented in all company communications, both internally and externally, as well as defining the organization’s tone and voice throughout every customer interaction. The manual also includes specifications on brand placement and marketing collateral.

While the brand manual addresses the utilization of the brand message, the target market and competitor analysis provides recommendations on marketing strategy based on consumer preferences and needs as well as assessing competitor’s messages and targets. Understanding the industry’s consumers and competitors are important in tailoring marketing initiatives that garner better ROI so as to not waste time and/or money. The recommendations in this analysis have assisted in developing marketing messages, creating stronger brand loyalty, and better-qualified sales prospects.

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