Branding the Elephant

As a marketing and branding company, we preach some very basic but valuable principles. For example, you might hear us telling you to stand out from the rest. Or you may hear us say that your odds for success are much greater if you’re loyal to your passion and practices instead of trying to mimic your competitors (we’re big believers in that). But perhaps the most important is that you must play an accountable role in your business, and part of this is the understanding that your brand is a living, breathing company-wide asset that must be held to and maintained at the highest of standards. Enter: The Brand Manual.

A Brand Manual is like a cheat sheet for your brand. It houses the spirit of your business in the form of your mission, vision, and values. It safeguards the technical specifications of your brand such as your font, color codes, and communications. And perhaps most importantly, it provides well-defined guidelines for appropriate uses of your visual identity. The Brand Manual is an indispensible tool used to protect and reinforce the awesomeness that is your brand.

How exactly a Brand Manual can help you:

• Protects your brand
• Enhances marketing and advertising efforts
• Ensures correct and appropriate use of logo and corporate identity
• Avoid any physical distortions or deviations
• Universal, company-wide references ensures uniform and consistent delivery of brand components
• Guidelines to set the corporate tone and culture
• Indispensible, increases your value as a whole

Branding isn’t a logo. It isn’t a tagline. It’s a commitment to your customers about who you are and what benefits you deliver. In essence, you’ve made a promise to your customers, and your brand is how you portray your promise to everyone—past, present, and potential clients. A brand is the holistic culture your company lives and promotes from visual symbols to tone of voice, the placement of desks to the attire of the employees, the artwork in your lobby to the philanthropic causes you support.

A successful living and breathing brand must be original, convey the mission of the business it represents, and make a memorable and positive connection in the minds of its customers. Is your business ready for a breath of fresh branding? Here’s our approach to making your brand as strong, sturdy, self-confident, and loveable as, well, an elephant.

• Collaborating with clients to create a brand strategy
• Creating and designing compelling logos and supporting graphics
• Educating clients on how to place the brand according to strategy
• Advising clients on how to integrate the brand into their organization so that the company truly lives the brand from administration to the CEO
• Giving clients a detailed brand manual as a company-wide reference for using the brand consistently and effectively

The tools we use to brand a business include: creative design experience and expertise, in-depth customized market research, and all the intangibles that we kind of pride ourselves on - like listening to our clients and channeling our creativity to help them reach their customers in the best and most successful way. It’s what we’re famous for and it’s what we love. Even more than the circus, and we love the circus.

Think we might be able to help you? We’d love to hear from you. Drop us a line and send us a request for proposal by clicking here!