Oh, Oreos. There are few things you can eat 30 of and afterwards still want more. There is something so powerful and dangerous to me about Oreos. It’s like I have an out of body experience and when I come back to reality, I’ll have just eaten 30 Oreos. The amazing part is, while I’m in this lofty, daydream-type trance, I am still able to dip in milk with precise calculation; the outcome being a not-too-soft but not-too-hard Oreo (per-freaking-fection). It’s a lovely and delicious thing. And I just let the guilt roll off of my shoulders and blame it on that devilish, overpowering trance. Ugh, Oreos. I’m afraid that when the day comes for me to get pregnant and deliver a child, I’ll have eaten so many Oreos during my pregnancy that I will give birth to an Oreo.
Do you smell what I’m stepping in here? Let me be clear: I LOVE OREOS. That much. I’ll bet anything that you have a food or dessert that you feel this way about. I wouldn’t consider you human if you didn’t. And that’s my point. Everyone’s afraid to talk about it, but we all feel it. The continuous hand-to-mouth motion and no urge to stop. No urge to fight it. We’ve all been there and that is what we like to call a human truth. Something that connects us in a fashion so deeply hidden by embarrassment or resentment or pressure to live ‘healthily,’ we rarely acknowledge it to ourselves, let alone discuss it with others. Enter the ecard.
They are breaking out onto the scene with tremendous popularity, each expressing one harsh, hilarious truth at a time. Some apply so accurately to me it’s as if I’d written it myself. Which is why, I guess, millions of people are slapping them onto Facebook and Pintrest like fake tattoos on a five year old. They acknowledge a deep, innate human truth that reflects on the surface as humor and so we can all laugh about it together even if it’s about a real fear or an under-the-table topic like gay marriage or baby poop or, well, an unmanageable sweet tooth so severe you need to work out five days a week to keep it at bay.
Here are some that I feel best reflect me and the truths that literally do define me:
Ronii didn't have as many Someecards on her Pinterest boards as I did because she's totally lame. But here a couple about her.
This human truth that I speak of connects us all together and is the perfect opportunity for your business to show that there’s a human behind it that is just like them. This is creating personality around your brand that consumers connect to on a more intimate level. We all know that people work with businesses they know, like and trust. Totally clichéd, but oh so very true. Taking your human truths that other’s can connect with is a great way for your customers to get to know, like and trust you. Hence, more clients with more work.
What are yours?