Have you heard? Content marketing is all the craze!
How so very hipster-ish of us to share valuable information with the world. But I thought I was already doing that? Wait, what? You mean I have to spend more time doing more stuff to get people interested in working with me?
Why, yes. Yes, you do.
What is content marketing you ask? Well, honestly, it's a lot of writing. Taking your thoughts and ideas and opinions and putting them out into the world for everyone to see and use if they so choose. Really, the concept of content marketing is quiet simple. You write a piece (articles, blogs, white papers, etc.) that is valuable and useful to the reader and the you promote the hell out of it. Easy peasy.
The theory is that as if you write good content you begin to gain trust from your audience because they view you as a thought leader beginning that ever important marketing tool called the relationship. I know what your going to say, 'but Ronii, then I give all my secrets way and no one will hire me because they have all the information to do it themselves.' Of course you know me and I have an answer to that. Yes, they do and they can go do it themselves BUT ... they won't. And even if they do, their not the kind of client you want to work with.
The fact of the matter is, all the information for any of us in business is laying right in front of us on The Google. All we have to do is search for it. But if you are anything like me (and I know most of you probably are) you don't have the time or the energy to put all those pieces together. You don't want to plan your marketing campaign, write you copy, design your ad, negotiate and buy ad space, or promote the hell out of your content. You can. You have all the information and know how to do it. But you won't. You will hire us.
That's why it works. You gain trust with your audience and they say, 'i don't have time for this. Here's some cash. Can you take care of everything?' Why, yes. Yes, I can.
Take this blog for instance. I'm telling you that you write a 3 to 5 paragraph blog post on your area expertise. Mine is marketing, hence this article on content marketing. Then you promote it. You share it on all your social media platforms, you comment on other's social media about your great tips, you send it out in an email to your database, you talk about it with everyone you meet and tell them to check out your blog for all kinds of great tips. You know how to do all that. That's good information on telling you exactly how to do content marketing. Maybe a little over simplified but you get my drift. But will you do it? Maybe, at first.
But eventually, you'll get busy and that will go to the back burner because you don't have time or inspiration. BUT, you may remember this article from me and say, 'I know I need to do this and it's important to drive traffic, I'll call Ronii. She can take care of it. That's what she does everyday.' Voila! Content marketing!
See how easy that was? Now, call me, maybe!