When did these things become so popular? I mean, when did they become such a powerful business and marketing tool?
According to my research, the definition of a blog varies greatly across the Internet. Merriam-Webster defines a blog as, “a website that contains an online personal journal with reflections, comments, and often hyperlinks, provided by the writer.” Blogs can also include company-related news, share best practices, and recommend resources within a specific industry.
But really, a blog is so much more. Blogs allow for clients to connect with businesses on a more personal and casual level, and give them a peak into the day-to-day of running a company: the struggles, frustrations, celebrations, and accomplishments of both the business itself and the people running it. It’s important for companies to remind their clientele that there are real people behind the Facebook wall. A blog allows this level of transparency and even encourages an interactive environment by offering an opportunity to leave comments (hint hint).
That’s what makes blogs so powerful. They are a critical part of the business model and social media strategy by providing information, updates, and tips, but double as personal, live narrations of the people behind the business (lucky you-we’re awesome!).