Do you want the good news or bad news first?

Monday Jenn & I had a long Skype meeting {3 hours! Granted the first 30 minutes were to fawn over sweet Lucy but I digress}. We've been busy with the start of the new year & new projects; so to keep us on task we’ve been having weekly Monday afternoon meetings.

Once we got through canoodling Lucy {well, I canoodled & Jenn just cooed at her over the computer}, Jenn immediately went into, ‘Ronii you owe B&A a blog post.’ She’s trying real hard to keep me on task. I took a big, deep breath and said, ‘I know.’ in the most pathetic of ‘I don’t wanna’ tones.

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Effective Planning: 5 Sure-Fire Strategies + Tools

It’s that time of year again. You know, when you have to start making plans for your business for next year + all the goals you want to accomplish.

There are lots of questions around planning. What are your business goals for 2016? How will you reach them? What pieces + parts need improvement? What resources do I need to help with those improvements? How am I going to make more money in 2016?

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Ronii BartlesComment
25 Tips to be Consistent With Your Brand

Recently, I was researching a business and came across its Facebook page. The cover image was great + conveyed a strong message with the logo prominently placed. I know exactly who they are. But the little square profile image that shows up in my newsfeed is different (I noticed because I do branding). You know what though? New potential customers like you + me who like that page will never notice that brand’s updates in our newsfeeds because it’s the wrong, outdated logo.

On social platforms all we see is that little square profile image and if you have a different image, icon or logo then how do people know it's you

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The 5 Senses of Your Clients’ Brand Experience

By definition, brand experience is the perception that a customer develops from a brand’s various actions. It's all the touchpoints that a customer has with a brand. Touchpoint’s being websites, ads, commercials, packaging, customer service reps, etc. 

A customer’s brand experience stems from every piece + part of your business.

I’ve always had the philosophy that everything in your business...

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Get all Warm + Fuzzy: 3 Tips for a Stellar Brand Experience

You know that warm + fuzzy feeling you get when you’ve just popped into the Coach Outlet to grab a quick gift for your bestie {and happen to pick up a new wallet for yourself} and the girl that is ringing up your purchase is meticulously wrapping your gift {and your gift to yourself} in tissue paper with a little sticker and gingerly putting it in the bag?

That’s when you know you have had an experience.

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The ultimate guide to finding inspiration: 35 ideas for sparking creativity

It’s a crisp fall day and leaves are painting the horizon in rich orange, yellow + red hues. Steam rolls off the top of your warm pumpkin spice latte as you watch a light morning mist lift up over the hills. In this quiet moment your mind expands + potential ideas bubble to the surface sparking infinite possibilities.

This. This is inspiration. A muse. Your muse.

This is where art + science + technology comes from. Were innovations to make our world better are formed.

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8 Ways to Think Like a Creative Genius

The pressure’s on.

There’s a deadline.

And you're looking at a very blank page on your screen.

For what feels like hours when it’s really only been like… 5 minutes.

You think, 'Why does this keep happening to me?'

Procrastination is your best friend and your worst enemy when it comes to writing, designing + creating.

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3 Tips to Perfectly Prevail Over a Business Bully

If you thought you left your high school bully stuffing you in a locker back in high school, think again. Bullies are everywhere. A bully is a bully regardless of age, education or social status.

I'd like to think in the business world that we all keep our eyes on our own paper. And that there is enough work + success to go around that we all get to drink bubbly champagne on yachts in the middle of the Mediterranean Sea like Beyonce. Is business so terrible out that we need to resort to bullying colleagues to make ourselves look {read: feel} better?

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Brand Positioning: It’s not you, it’s me. Actually, it’s you. You’re boring.

Branding is a hot topic around these parts (parts = my office chair). I’m obsessed with lots of things but brand strategies is in my top 3 along with close, authentic relationships and ‘Hot Now’ Krispy Kreme Donuts. The inventor of Spanx is a billionaire because donuts {and bacon} are delicious (honestly, I can’t take credit for that one because I saw it in a birthday card the other day).

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Masterminding: Empowering you to #BeAwesome

Flight delayed... AGAIN!

Sitting at a bar drinking the sour mood away. At this point, I'm just ready to get home after my whirlwind trip to Charleston, South Carolina.

Yes, it has been an AWESOME time with some great ladies, lots of masterminding and girl time, but now it's time to get back home...

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Time Management 101: The Falsity of Busy

A few years ago I had a dentist appointment. I’m one of those very few people that loves going to the dentist. That’s probably because I don’t have any cavities and haven’t had any major dental work so all I ever get is a cleaning. I was chatting with the hygienist while she cleaned and when the dentist came in she asked the same question that most people ask, “How’s it going?” I gave my standard answer...

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Bringing Cocktail Napkin Ideas to Reality

It’s Thursday afternoon. And a long week already. You think your brain is about to explode because there is so much going on. Your business buddy texts you, “hey, what are you doing for happy hour? Wanna get a drink and catch up?” That sounds about perfect right now. The daily grind of working on this and that and demanding clients has you a bit down. And not only do you love a good cold libation you love the conversation you can have with someone who understands what you're going through. It is always a good motivator to chat with someone else who just GETS IT...

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